Recently while reading industry updates, I read about DD creams being on the radar, featured in Cosmetics Design Asia. We all know how popular the BB or the Beauty Balm or Beauty Benefit cream is and that every popular brand under the sun claims to have produced the best BB cream. Then came the CC or the Colour Control or Complete Correction creams – a follow up to BB creams. And now an US based company, Julep is set to launch what is claimed to be the world’s first DD range – combining the functionalities of BB & CC creams.
The concept of multifunctional creams was first popularised by the Asian countries like Korea, China and Japan, before going to the West. Consumers began to prefer one product with combined benefits as against buying 3- 5 products.
The alphabetically placed BB, CC and now DD creams all seem to work on the skin. But do you know the difference between each one or what each one does and which is the right one for you? Marketing attracts you to the latest innovation in skincare and each one works on your skin, but we advise you to choose the right one. After all it’s your skin that needs your care. We try to explain you in a few simple word what each one means:
Every known magazine with beauty segment has an advertisement of a BB cream and every time you turn the TV on, there is a commercial about BB cream. BB cream was originally formulated in Germany but has a huge following in Asian countries. In recent times, even US & Europe is catching on its popularity.
BB creams is a multifunctional cream that combines a moisturiser / foundation with other skin care benefits like SPF, anti-ageing, blemish control, anti-oxidants etc., depending on the different brands available in the market.
Some of the know brands available in the Indian market are:
1) Kiehls’s Actively Correcting and Beautifying BB Cream (smoothens, corrects uneven skintone and blemishes, moisturises, conceals)
2) Garnier BB cream Miracle Skin Perfector (hydrates, protects, renews, evens and even brightens)
3) Maybelline Bright Benefit Cream (Brightens, covers, corrects, moisturizes and conceals)
4) Deborah 5-in-1 BB Cream (Smoothens & Primes, conceals & Covers, evens, moisturises & nourishes, and Protects)
5) The Body Shop Moisture White Shisho BB Serum (conceals, smoothens, evens, brightens)
6) Clinique Age Defense BB Cream (covers, primes, SPF, day cream)
These are some key ones, then there are other premium brands on the counters like the Estee Lauder Daywear BB Cream, L’oreal Nude Magic BB Cream, Dior Hydra Life BB Cream, MAC, Vichy and the list goes on. The latest one to join the bandwagon of BB creams is Ponds BB cream (SPF, fairness, coverage, radiance)
What BB cream is best for you?
To know what BB cream is best for you follow these 2 simple steps:
- Identify your skin type
- Identify your skin needs
Once done, you can now check out the counters for the BB cream which addresses both the above elements.
Though BB creams claim multi-benefits, in my opinion, when it comes to Sun Protection, one need to watch out. Being tinted, generally a little is applied on the face as against a generous application of a more traditional sunscreen. This may result into inadequate protection against sun though claims of adequate SPF are made by the relevant brands.
CC Creams or Colour Control / Complete Correction creams were first developed in Korea. CC cream is nothing but a more refined / improved version of BB cream, claiming higher coverage but is not as high in popularity as the BB cream. CC creams provide very much the same benefits as BB creams – whitening, moisturizing, sun protection and skin repair. It is also not as oily as the BB cream.
Some of the known brands for CC cream are:
- CC Cream by Chanel (Light-wear, non-oily texture, soothens, moisturizes, protects, evens-out imperfections)
- Clinique Moisture Surge CC Creams – Colour Corrector (evens-out skin tone, conceals minor redness, SPF, sheer breathable coverage, moisturises)
- L’oreal Nude Magique CC Cream (anti-redness with orange undertone, brightens but not suitable for all skin tones)
- Rachel K CC Cream (SPF, Moisturizing, whitening, nourishing, antiageing, collagen enriched). Reviews not great.
6. Smash Box camera ready CC Cream (neutralizes and brightens skin, primes, perfects, protects, SPF, moisturises, oil control)
Not many brands, however, encashed on the CC cream as it could not drive the same acceptance as the BB creams. With its multi-functional properties, the BB creams and CC creams have gained more popularity in Asian countries as these countries are price-sensitive and usually would prefer buying one product with multiple benefits.
Now Look out for DD creams!:
As mentioned in the beginning, I read a report dated 22 April, 2013, in Cosmetics-design Asia, a trade website, that a US based company called Julep, is said to launch what is claimed to be the world’s first DD range or a Dynamic Do-all range (or shall we call daily defence cream!) After reading the article, it sounds like the DD cream is a hybrid of the BB cream and the CC cream.
It is stated that at the end of 2012, a cosmetic industry analyst named Vivienne Rudd, told the trade website that one of the biggest trend in the global cosmetics industry was the growth and evolution of the BB and the CC creams and had expected that this growth would be likely to give way to a new trend i.e. the DD cream or the daily defense cream. However, it was her belief that the products would target other areas of the body and would emerge as very heavy duty body and foot creams that would be marketed as daily defense products.
It is remains to be seen how Julep launches and markets the DD cream range and what is the next big trend coming up in multifunctional cream ranges as a growing fad.
In my opinion, this fad will soon fade as education and awareness of skin-care spreads across the region. I can safely say that targeted skin care products would work better on your skin if you have identified your skin problems and bought the right product. BB & CC creams are basically used more as a foundation with benefits and while I agree that SPF would count as the most important one, as for the other skin-care benefits, my personal opinion is to address each problem individually with the appropriate cream as advised by skin experts.
As for the DD range, we will explore the range when launched. Watch out this space for more……….